How effective is the combination of your main task and your ancillary task?
How the pop video and digi pack unified
Overall the similarities of the digi pack and the video are effective relatively well as the digi pack has the same images as the hip hop video. We used the colour motif of red throughout the digi pack to keep the colour flowing throughout it.
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The use of intertexuality in the 3 media products is to help the audience realise a similarity throughout all products. The costumes and the attitude of the actor is all very similar as the way he is represented on the digi pack standing on the front in a with a slouch which is representing that he does not care what people around think of him and through out the video he is represented as representing his own thoughts of Britain. Also the location of the digi pack is similar to the main focus of the video, which is embankment and London’s main attraction point that is the London eye.
